Introduction
The Landquart Fashion Outlet strategy blends location, brand variety, pricing, and experience to create a compelling draw for shoppers and tourists alike. By focusing on value, convenience, and a pleasant alpine‑village atmosphere, this outlet has grown into one of Switzerland’s top shopping destinations. In this article, we explore how their strategy works — from brand mix and discounts to expansion plans and customer experience — and why it remains an appealing choice for both locals and travellers.
Why Location Matters for Landquart
Strategic placement near travel hubs and highways
The outlet is located right next to a motorway exit and a major railway station. This means easy access whether you travel by car or public transport. Many people coming from big cities or resort regions can reach the outlet within about an hour. Because of this accessibility, the outlet draws both spontaneous shoppers and planned visitors — a smart move in its strategy to maximize reach.
Catchment area and tourist convenience
The outlet captures not only locals, but also travellers passing through. For people on holiday or on the way to ski resorts or vacation spots, this outlet offers a convenient stop — especially on unpredictable weather days. The location strategy doesn’t just rely on regular shoppers, but also on tourists and seasonal visitors.
The Brand and Discount Mix
Wide variety of premium and lifestyle brands
One central pillar of the Landquart Fashion Outlet strategy is its broad selection of brands. Over 160 international fashion, lifestyle, outdoor, and sports brands are available under one roof. Names like Armani, Hugo Boss, Tommy Hilfiger, Nike, Adidas, and many others give shoppers a chance to explore high‑quality, well‑known labels often associated with higher price tags. This diversity caters to many kinds of shoppers — from fashion‑focused customers to outdoor enthusiasts and lifestyle buyers.
Discounts and perceived value
The outlet often offers products at 30–70% off typical retail prices. This discount model is central to the outlet’s strategy. Customers come expecting bargains and brands “on sale.” That expectation draws bargain hunters, tourists wanting value, and those seeking branded goods at lower cost. By providing noticeable discounts, the outlet reinforces itself as a value destination — appealing to budget‑conscious and brand‑seeking shoppers alike.
Catering to diverse needs beyond apparel
Beyond clothing, the outlet includes home goods, outdoor gear, lifestyle items, and even household products. The presence of jewellery stores, fine chocolates, and kitchen appliances alongside fashion helps attract a broader customer base and encourages longer visits.
Customer Experience and Engagement
Layout and design
Landquart Fashion Outlet features a village-style layout with pedestrian-friendly streets, outdoor seating, and scenic views of the surrounding mountains. The design encourages relaxed browsing and creates a memorable shopping atmosphere that blends retail with leisure.
Events and promotions
Seasonal events, brand launches, and promotional campaigns are regular features. These events are designed to draw traffic, engage visitors, and create social media buzz. Limited-time offers, loyalty programs, and festive activities all contribute to repeat visits.
Dining and leisure options
Restaurants, cafés, and snack bars provide opportunities for visitors to relax and extend their stay. This aligns with the strategy to make the outlet more than just a shopping destination, positioning it as a place for a full-day experience for families and groups.
Marketing and Digital Strategy
Online presence
The outlet maintains a strong online presence with regular updates on brands, promotions, and events. Its website and social media channels allow shoppers to plan visits, browse product offerings, and stay informed about discounts. This digital strategy supports in-person visits by providing convenience and inspiration.
Targeted advertising
Marketing campaigns are tailored to both local residents and international tourists. Ads emphasize key advantages such as discounts, brand selection, and accessibility. Seasonal campaigns also highlight events, holiday sales, and special collections, maximizing engagement across multiple audiences.
Collaboration with tourism and travel
The outlet partners with hotels, tour operators, and local attractions to position itself as a must-visit shopping stop. This collaboration helps drive foot traffic from travelers who may not have initially planned a shopping trip.
Expansion and Long-Term Strategy
Physical expansion
Landquart Fashion Outlet continuously invests in expanding retail space and adding new brands. This ensures that returning visitors always encounter something new, keeping the experience fresh and appealing.
Sustainability and responsible retailing
Sustainability initiatives, such as energy-efficient building designs, eco-friendly products, and support for local suppliers, are increasingly important. The strategy reflects consumer demand for responsible shopping and enhances the outlet’s reputation.
International appeal
By attracting tourists from nearby countries, Landquart leverages Switzerland’s position as a premium shopping destination. The strategy focuses on combining luxury with value, appealing to international travelers who seek authentic experiences and high-quality goods at discounted prices.
The Landquart Fashion Outlet strategy combines accessibility, brand variety, discounts, customer experience, and digital engagement to create a compelling shopping destination. Its success is rooted in understanding shopper behavior, catering to diverse needs, and continuously innovating the visitor experience. Whether you are a local resident or a tourist passing through Switzerland, the outlet offers a memorable and rewarding experience that keeps visitors coming back. If you want to enjoy premium brands at discounted prices while exploring a beautiful alpine setting, plan your visit to Landquart Fashion Outlet today and experience the strategy in action.
FAQs
What are the opening hours of Landquart Fashion Outlet?
The outlet is generally open seven days a week, with longer hours during weekends and holidays.
Are there public transport op3tions to Landquart Fashion Outlet?
Yes, it is easily accessible by train and bus, making it convenient for travelers without a car.
What types of brands are available at the outlet?
Visitors can find fashion, sportswear, lifestyle, home goods, and accessories from over 160 international brands.
Does the outlet offer discounts year-round?
Yes, shoppers can expect discounts ranging from 30–70% on many products, with additional seasonal promotions.
Are there dining options at Landquart Fashion Outlet?
Yes, the outlet offers cafés, restaurants, and snack bars, making it a full-day experience destination.
